# OnlyFans Top 1% Income: What the Percentage Really Means

> On OnlyFans, top 1% is a rank of a creator account against all creator accounts by earnings, not an income figure, and OnlyFans has never published the formula behind it. The denominator is the point: with about 5 million creator accounts reported for the year to 30 November 2025, the top 1% is roughly the top 50,000 accounts and the top 0.1% roughly the top 5,000. OnlyFans says 5,076 creators have earned over $1 million since 2016.

## Key takeaways

- OnlyFans reported about 5 million creator accounts for the financial year ended 30 November 2025, of which 2.5 million were active, so the top 1% is roughly 50,000 accounts and the top 0.1% roughly 5,000.
- OnlyFans does not publish how the percentile is calculated, what period it covers, or whether dormant accounts are counted, so no one outside the company can state the income threshold for any band.
- The only public distribution analysis is Thomas Hollands' 2020 study of roughly 1,000 scraped profiles, which estimated the top 1% of accounts took 33% of revenue and the top 10% took 73%. It is six years old, was never peer-reviewed and could not see tips or pay-per-view income.
- Applying that 2020 share to the $6.3 billion OnlyFans says it paid creators in FY2025 gives an illustrative mean of about $41,600 a year per top-1% account, an average inside an extremely skewed group, not a threshold to enter it.
- OnlyFans said in August 2026 that 5,076 creators have earned more than $1 million on the platform since its 2016 launch, which is about 0.10% of creator accounts, measured cumulatively over ten years rather than in any single year.
- Rank is a worse business metric than net revenue, revenue per subscriber and churn, because it moves when other people's earnings change and yours do not.

## What does "top 1%" actually mean on OnlyFans?

**It means your creator account ranks among the highest-earning 1% of creator accounts on the platform. It is a rank, not an income.** OnlyFans surfaces a percentile position for creator accounts, and creators display it on profiles and in promotion.

What OnlyFans has never published is the recipe: the exact earnings measure, the period it covers, how often it refreshes, and whether the millions of registered-but-dormant accounts sit in the denominator. That silence is the reason nobody outside the company can honestly convert a percentile into a dollar figure. Everything below is built from figures that *are* published, with the arithmetic shown so you can check it. For the platform-wide earnings picture rather than the percentile specifically, see our hub on [how much trans OnlyFans creators make](https://trans.bunny-agency.com/blog/how-much-do-trans-onlyfans-creators-make).

## Why the number sounds so much bigger than it is

The whole force of "top 1%" comes from the denominator, and the denominator is mostly empty accounts.

OnlyFans' parent company, Fenix International Limited, files accounts in the UK. Reported in August 2026 for the financial year ended **30 November 2025**: roughly **5 million creator accounts, of which 2.5 million were active**, and 437 million registered fan accounts, of which 132 million were active. The company said it paid creators **$6.3 billion** that year and more than $30 billion across its first ten years. The year before, to 30 November 2024, there were 4,634,000 creator accounts against $7.22 billion in gross fan payments.

So:

- 1% of 5,000,000 = **the top 50,000 accounts**
- 0.1% of 5,000,000 = **the top 5,000 accounts**
- 10% of 5,000,000 = **the top 500,000 accounts**

Two things follow. "Top 1%" means out-earning 4.95 million accounts, a large share of which never earned anything at all: opened, tested, abandoned. And because only half the accounts were active in FY2025, **the top 1% of all creator accounts is roughly the top 2% of accounts that actually posted or sold anything.** That is the single most useful correction to make before reading any percentile claim, including your own.

## What is actually known about income at each level?

Less than the internet implies. There is exactly one public quantitative analysis of how OnlyFans income is distributed, and it is six years old.

"The Economics of OnlyFans" by Thomas Hollands, published 24 April 2020, scraped around **1,000 public profiles** and modelled earnings from them. It reported the **top 1% of accounts taking 33%** of all money, the **top 10% taking 73%**, a **median account earning about $180 a month** before commission, and a **Gini index of 0.83** (the author contrasts South Africa's 0.68).

The limits are load-bearing, and the author states most of them himself. The study **could not see fan counts** for most profiles, so it used likes per post as a proxy and says that is "likely an underestimate". It **could not see tips at all** ("tipping amounts aren't published by onlyfans"), and pay-per-view messages are equally invisible from outside a profile, which is where the majority of serious income now sits. It was **never peer-reviewed or replicated**, it sampled about 1,000 accounts from a platform that has since grown roughly fivefold, and it models subscription-visible signals rather than observed payouts.

The honest summary: the *shape* is almost certainly right and probably understates concentration at the top. The *specific percentages* should never be quoted without the year attached.

## Illustrative arithmetic: what might a top-1% account gross?

Here is the calculation people want, done openly, with a warning label on every row. Take OnlyFans' stated **$6.3 billion paid to creators in FY2025** (the post-fee figure, after the platform's 20% cut) and split it using Hollands' 2020 shares across the FY2025 account count.

| Band | Accounts (of ~5m) | Share of payouts (2020 estimate) | Illustrative mean gross payout per account per year |
|---|---|---|---|
| Top 0.1% | ~5,000 | not separately measured | not derivable |
| Top 1% | ~50,000 | 33% | about $41,600 (about $3,470/month) |
| Rest of the top 10% (the 1%-10% band) | ~450,000 | 40% | about $5,600 (about $470/month) |
| Bottom 90% | ~4,500,000 | 27% | about $380 (about $32/month) |

Run the same sum on FY2024 (33% of the $5.78 billion paid to creators, across 46,340 accounts) and you get about $41,200. The two years agreeing is mildly reassuring about the arithmetic and says nothing about whether the 2020 share is still true.

**The warnings matter more than the table.**

1. **It is an extrapolation.** A share measured in April 2020 on about 1,000 scraped profiles, applied to 2025 totals. Nobody has measured the share since.
2. **It is a mean inside the most skewed group on the platform.** The spread *within* the top 1% is larger than the spread outside it, and a handful of accounts near the top pull this average far above what a median top-1% account earns. The top row is blank for the same reason: Hollands never reported a 0.1% share, so we will not invent one.
3. **It is not a threshold.** This is the average of the band, not the amount required to enter it. The entry price is lower, possibly much lower, and unknowable from public data.
4. **It is gross**, before tax, business costs and any management share.

## The one hard number about the top: 5,076 millionaires

On 25 August 2026 OnlyFans said that **5,076 creators have earned more than $1 million on the platform since its 2016 launch**. It is a company statement rather than an audited line item, and it is the most specific thing OnlyFans has ever said about its top earners.

- 5,076 / 5,000,000 creator accounts = **0.10%**
- 5,076 / 2,500,000 *active* accounts = **0.20%**

Resist the obvious inference. That 0.10% looks like "the top 0.1%" and is not the same thing: the millionaire count is **cumulative lifetime earnings over up to ten years**, while a percentile is a position in a recent period. Someone who earned $1.1m across eight years and someone who earned $1.1m last year are both inside that 5,076 and nowhere near each other in any current ranking. What the figure does establish is that seven-figure OnlyFans earnings are real, documented, and reached by roughly one account in a thousand over a decade.

## Why "top 1% = $X a month" thresholds are unverifiable

Producing one would need data that has never been released: the earnings of every creator account, the window OnlyFans measures, and its rule for dormant accounts. No filing, help page or press release contains any of the three.

What circulates instead is citation laundering: a blog states a threshold, a second cites the first, and within a year the number has a footnote and no origin. Four questions kill most of them:

- Does it name a **source with a date**, or only "studies show"?
- Does it distinguish **gross fan spend** from the **80% actually paid out**?
- Is the denominator **all accounts or active ones**?
- Does it admit OnlyFans **does not publish the formula**?

If you are diagnosing a page that is not converting, percentile trivia is the least useful place to look. Start with [why an OnlyFans page is not making money](https://trans.bunny-agency.com/blog/onlyfans-not-making-money).

## How the percentage gets used in marketing

Percentiles are excellent advertising and poor evidence: they signal scarcity without claiming an income, so they are hard to falsify and hard to check. Creators put the band in bios; agencies put it in pitches, about their rosters and about themselves. "Top 0.1%" is a favourite because it sounds like a tier rather than a ranking against dormant accounts. We advertised one ourselves and withdrew it.

| The claim | What to ask |
|---|---|
| "Top 1% creator" | Against all accounts or active ones? Measured when? |
| "Our creators reach the top 0.5%" | How many creators, over what period, out of how many signed? |
| "Top 0.1% agency" | Percentile of *what*? No ranking of agencies is published. |
| "Top 1% earners make $X" | Which source, which year, gross or payout? |

None of those are hostile. They are what you should expect any business to answer about its own numbers, ours included; [/results](https://trans.bunny-agency.com/results) is where ours sit, with their limits stated.

## What actually moves your rank

**Revenue and recency**, as far as anyone outside the company can tell. So followers and subscriber counts do not move it directly: a large free page with weak monetisation can rank below a small page with strong pay-per-view income. It also decays: stop selling and the band slips although your historic earnings are unchanged, which is why a percentile screenshot is a claim about one moment. And it is relative: your band can fall in a month when your revenue was flat, because other accounts grew. You cannot manage a metric that moves for reasons outside your business.

## Better things to measure than your rank

Each of these comes from your own dashboard, and each tells you what to do next.

| Metric | Why it beats rank |
|---|---|
| **Net revenue**: after the 20% fee, costs, any management share and tax set-aside | The only number that reaches your bank |
| **Revenue per subscriber**: monthly revenue divided by active subscribers | Separates "more people" from "more value per person", usually the faster lever |
| **PPV and tip share of revenue** | For most serious earners this is the majority of income: see the [PPV pricing playbook](https://trans.bunny-agency.com/blog/onlyfans-ppv-pricing-playbook) |
| **Churn and retention** | Doubling average subscriber lifetime doubles revenue with no extra traffic |
| **Revenue per hour worked**, chatting included | Catches burnout before it catches you |
| **Qualified traffic by channel** | The binding constraint, since OnlyFans has no discovery feed for explicit creators: see [how to grow an OnlyFans as a trans creator](https://trans.bunny-agency.com/blog/how-to-grow-onlyfans-as-a-trans-creator) |

The [glossary](https://trans.bunny-agency.com/glossary) defines each of these in a sentence.

## For trans and non-binary creators: the percentile is a bad benchmark

**No dataset reports OnlyFans earnings or percentile position by gender identity**, as the [earnings hub](https://trans.bunny-agency.com/blog/how-much-do-trans-onlyfans-creators-make) sets out. Three reasons rank is a worse benchmark for you than for most:

- **It is not category-adjusted.** The percentile compares you to every creator account, including the largest mainstream pages, so a creator who genuinely leads a smaller niche can rank below a mediocre account in a larger one. That measures the size of a market, not the quality of a business.
- **Privacy work is a cost the rank cannot see.** Geoblocking, identity separation, watermarking and takedowns take hours and money, so two accounts at the same rank can have very different net income.
- **Traffic interruptions hit rank hard**, because the percentile weights recent earnings. A few weeks of restricted reach on a promotion platform moves your band without anything changing on your page.

The comparison worth making is to your own previous 90 days, the only one where the denominator is under your control.

## Where Bunny Agency fits

Bunny Agency works on a revenue share with no upfront fees and no long-term contract, creators keep ownership of and access to their accounts, and OnlyFans pays out to the creator's own account. There is a dedicated team for trans and non-binary creators. We no longer advertise a percentile claim about our roster, because we cannot show you the calculation behind one, and a business that cannot show the calculation should not be quoting the number. What we publish instead is on [/results](https://trans.bunny-agency.com/results), labelled as individual case studies rather than averages.

## Methodology and limits

- **Account and payout figures** come from Fenix International Limited's UK regulatory filings for the years ended 30 November 2025 and 30 November 2024, as reported by Variety. Figures are as reported; we have not inspected the filings line by line.
- **The 5,076 millionaires figure is a company statement**, cumulative since the 2016 launch, not an audited annual figure.
- **Distribution shares (33% / 73% / Gini 0.83)** come from one 2020 analysis of roughly 1,000 scraped profiles that could not observe tips or pay-per-view income, and carry their date wherever they appear.
- **All per-account figures here are our arithmetic**, shown in full so they can be checked: means, extrapolating a 2020 share onto later totals, and not entry thresholds.
- **No income threshold for any percentile is stated**, because OnlyFans does not publish the data needed to calculate one. Our [editorial policy](https://trans.bunny-agency.com/editorial-policy) explains how we source numbers. Last verified September 2026.

## Frequently asked questions

### How much do the top 1% on OnlyFans make?

There is no verified figure. The only way to estimate it is to apply Thomas Hollands' 2020 finding that the top 1% of accounts took 33% of revenue to OnlyFans' reported FY2025 payouts of $6.3 billion, which gives roughly $41,600 a year per top-1% account. That is a mean across a group whose internal spread is enormous, built on a six-year-old share, and it is not the amount needed to enter the band.

### What does top 1% mean on OnlyFans?

It means your creator account ranks in the highest-earning 1% of all creator accounts on the platform. It is a position, not an amount. OnlyFans does not publish the calculation, the measurement window, or whether the millions of dormant registered accounts are included in the denominator, so two creators displaying the same band can earn very different sums.

### How many creators are in the top 1%?

About 50,000 accounts, if the percentile is calculated against all creator accounts. OnlyFans reported roughly 5 million creator accounts for the year ended 30 November 2025, and 1% of that is 50,000. Only 2.5 million of those accounts were active during the year, so the top 1% of all accounts is closer to the top 2% of accounts that actually did anything.

### Is top 10% on OnlyFans good?

It is better than most accounts and it is still usually not a living. On the 2020 distribution applied to FY2025 payouts, the part of the top 10% that sits outside the top 1% would average roughly $5,600 a year gross. The band spans everything from a side income to a full business, which is exactly why the label tells you so little.

### How is the OnlyFans percentage calculated?

OnlyFans does not say. The percentile is understood to rank creator accounts by earnings over a recent period, so both revenue and recency move it, but the company has not published the window, the weighting, or the treatment of inactive accounts. Anyone quoting a precise formula or a dollar threshold for a band is guessing, because the underlying data is not public.

## Sources

- [OnlyFans Millionaires: Site Says 5,076 Creators Have Earned More Than $1 Million to Date](https://variety.com/2026/digital/news/onlyfans-millionaires-creators-earned-more-than-1-million-1236842444/) — Variety, 2026-08-25
- [OnlyFans 2024 Financials: Gross Revenue $7.2 Billion, up 9%](https://variety.com/2025/digital/news/onlyfans-fiscal-2024-revenue-earnings-1236495750/) — Variety, 2025-08-22
- [The Economics of OnlyFans](https://xsrus.com/the-economics-of-onlyfans) — Thomas Hollands (xsrus.com), 2020-04-24
- [OnlyFans Terms of Service](https://onlyfans.com/terms) — OnlyFans, 2026

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Source: https://trans.bunny-agency.com/blog/onlyfans-top-1-percent-income · Last updated: 2026-09-19 · Publisher: Bunny Agency LLC