Glossary
OnlyFans glossary for creators
Plain-English definitions of the terms you'll meet running an OnlyFans page or talking to an agency.
Money and pricing
- Platform fee
- The 20% of every transaction that OnlyFans keeps. Creators receive the remaining 80%.
- PPV (pay-per-view)
- Locked content sent in a message or post that a subscriber pays to open. On most managed pages PPV earns more than subscriptions.
- Customs
- Content made to order for one subscriber, priced individually.
- Rebill
- Automatic renewal of a subscription. "Rebill on" means the subscriber will be charged again when the period ends.
- Free trial link
- A link that gives new subscribers free access for a set number of days, used to seed a page or a promotion.
- Chargeback
- A payment reversed by the subscriber's bank. OnlyFans deducts chargebacks from the creator's balance.
- Payout
- The transfer of a creator's balance from OnlyFans to their bank or e-wallet. Earnings are held as pending for a period before they can be withdrawn.
- Whale
- Industry slang for a subscriber who spends far more than average. A small share of subscribers typically generates a large share of revenue.
- LTV (lifetime value)
- Total revenue one subscriber generates from first subscription to cancellation.
- Churn
- The share of subscribers who cancel in a given period. Lowering churn is usually cheaper than acquiring new subscribers.
Management and chatting
- OnlyFans agency
- A company that manages parts of a creator's OnlyFans business — typically chatting, marketing, strategy and leak removal — in exchange for a share of revenue. Also called OnlyFans management or OFM.
- Trans OnlyFans agency
- An OnlyFans agency, or a team within one, that specialises in managing trans and non-binary creators: their audience, platform-moderation risks and privacy needs.
- Chatter
- A person employed by an agency to reply to subscriber messages on a creator's page and sell PPV and customs, following a voice guide approved by the creator.
- Voice guide
- A document describing how a creator writes, what they offer and what is off-limits, so chatters stay consistent and inside the creator's boundaries.
- Chat ratio
- A chatting performance metric used by agencies to relate chat-driven revenue to the size of the audience being chatted with. Definitions vary between agencies, so ask how a quoted ratio is calculated.
- Mass message
- One message sent to many subscribers at once, often containing PPV.
- Welcome message
- The automatic first message a new subscriber receives.
- Account manager
- The creator's main contact at an agency, responsible for strategy, scheduling and reporting.
- Account audit
- A structured review of a page's pricing, profile, messaging, traffic sources and privacy settings.
Marketing
- Funnel
- The path a stranger takes to becoming a subscriber: social post, profile, link-in-bio, OnlyFans page, subscription.
- Link-in-bio
- A landing page linked from a social profile that lists a creator's links, used because most platforms allow only one link and restrict direct links to adult sites.
- SFS (shoutout for shoutout)
- Two creators promoting each other to their audiences at no cost.
- Shadowban
- An unannounced reduction in a social account's reach. Platforms rarely confirm them.
- SFW / NSFW
- Safe for work / not safe for work. TikTok and Instagram require SFW content; Reddit and X permit labelled NSFW content.
- Tracking link
- An OnlyFans campaign link that records how many subscribers and how much revenue came from a specific source.
- Top percentage
- The ranking OnlyFans shows a creator (for example "top 1%"), based on earnings relative to all creator accounts. Because most accounts earn very little, a top percentage sounds more impressive than the income it implies.
Privacy, safety and legal
- Geoblocking
- An OnlyFans setting that hides a creator's profile from visitors in chosen countries, states or regions.
- Stage name
- The professional name a creator uses publicly, kept separate from their legal name.
- Metadata (EXIF)
- Information stored inside photo and video files, such as location and device. It should be removed before publishing.
- Watermark
- A visible or invisible mark on content identifying its owner, which deters reposting and helps prove ownership.
- Leak
- Paid content redistributed without permission, for example on forums or file-sharing sites.
- DMCA takedown
- A formal notice under the US Digital Millennium Copyright Act asking a host or search engine to remove infringing content. See services.
- Doxxing
- Publishing someone's private identifying information without consent.
- Identity verification (KYC)
- The government-ID check OnlyFans requires before an account can earn. Your legal identity is known to OnlyFans but is not shown to subscribers.
- 1099-NEC
- The US tax form on which OnlyFans reports a US creator's earnings. Creators are self-employed for tax purposes.
- Independent contractor
- A creator's legal status on OnlyFans: self-employed, not an employee of the platform or of an agency.
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