OnlyFans Mass Message Ideas: 40 Examples, Scripts and Follow-Ups

What are mass messages actually for?

A mass message is one message sent to many subscribers at once, and it has five honest jobs: launching pay-per-view content, re-engaging quiet subscribers, asking the audience something, announcing a change, and winning back people who left.

Then there is the one rule that decides whether any of it works: a mass message must not read like a mass message. Nothing else in this article matters if a subscriber opens it and instantly recognises a broadcast. That recognition is what kills reply rates, not frequency.

Messaging is the part of the funnel where traffic finally turns into money, which is why it sits alongside promotion rather than after it in a full marketing strategy for trans creators. If you are still building the audience these messages go to, growing an OnlyFans page is the prior step. Forty great scripts sent to eleven people is still eleven people.

One honest limit up front: there is no reliable public data on OnlyFans mass message open rates, purchase rates or ideal frequency. OnlyFans publishes none, no independent study measures it, and any article quoting a benchmark invented it. Everything below is a starting point to test against your own statistics.

Segment before you write a word

Wording is the second decision. The first is who is receiving it, because the same sentence is warm to one group and insulting to another.

OnlyFans provides list and filter features for building these groups, but which filters exist, and what they are called, changes between interface updates. Check what your own account offers rather than trusting a feature list written months ago. If your account gives you nothing useful, keep a manual list of your top twenty spenders in a note. That list alone is worth more than any script.

40 OnlyFans mass message ideas you can copy and paste

Swap the [brackets]. Cut any line that does not sound like you out loud.

PPV teasers

1. > Filmed something today I'm actually proud of. It's long, it's the good camera, and it's in your messages now.

2. > Okay so [the thing you asked for] exists now. I'll say no more. It's sitting in your inbox.

3. > New set. [12 photos], all from [yesterday's shoot], none of them anywhere else. Want it?

4. > I nearly didn't post this one. Talked myself into it. It's up. Have a look and tell me I was right.

5. > The full video is [X minutes] and I'd rather you watched it properly than scrolled past it. It's in your messages whenever you've got time.

Polls and questions

6. > Genuine question because I'm filming [Thursday]: [option A] or [option B]? Majority wins, I'm not joking.

7. > Settle something for me: [this outfit] or [that one]? I've been staring at both for twenty minutes.

8. > What's one thing you wish I posted more of? Not fishing, actually planning next month.

9. > Quick one: are you more of a [morning] or [2am] person? Trying to work out when to post.

Behind the scenes

10. > Today's shoot: two hours, one broken tripod, one very unimpressed cat. Worth it. Content comes [tomorrow].

11. > Currently editing with [a coffee] going cold next to me. Anything you want me to keep in? Speak now.

12. > Nobody tells you how much of this job is admin. Three hours of it today. Back to the fun part tonight.

13. > Little preview of what I'm working on. Not finished, not locked, just wanted to show someone.

Limited-time bundles and discounts

14. > [Three-month bundle] is [X% off] until [Sunday]. After that it goes back up and stays up. No rolling deadline, I promise.

15. > Clearing out my archive: [the whole of last year's sets] as one bundle, [price], this week only.

16. > Birthday month, so: [X% off] the [6-month] until [date]. That's the entire pitch, no drama.

17. > If you've been on the fence, this is the cheapest the [bundle] gets this year. Ends [date] and I'm not extending it.

Check-ins that start conversations

18. > How's your week going? Mine's been [a lot]. Tell me something good.

19. > Random, but I remembered you said [thing they told you]. Did that ever happen?

20. > No sales pitch today. Just saying hi and asking what you're up to this weekend.

21. > It's [Sunday] and I'm useless. What are you doing with your day?

Holiday and seasonal

22. > Happy [holiday]! I hope yours is calm and the food is good. If you're on your own today, I'm around and I'll answer.

23. > [New Year] one. I'm doing [thing] differently this year. What are you actually changing, if anything?

24. > [Valentine's] is chaos for everyone in this job, so here's a soft version: just say hi, tell me how you are.

25. > [Halloween] set is done and I went way too hard on the costume. It's in your messages.

Milestones and celebrations

26. > [500 subscribers] today. That's mad. Thank you for being one of them. Here's something free to mark it.

27. > One year of doing this. I've posted [X times] and I still get nervous before I hit send. Thanks for sticking around.

28. > [Name], you've been subscribed [six months]. That's longer than most things I commit to. Something's in your inbox.

Win-backs for expired subscribers

29. > Your subscription ran out and I noticed, genuinely, not automatically. No pressure at all, I just wanted to say the page has changed a lot since [month].

30. > Hey [name]. You've been gone a while. I post [twice as often] now and the whole [category] thing you liked is still going. Door's open if you want it.

31. > Not chasing you, promise. Just leaving this here: [X% off] the first month back until [date], and then I'll stop.

32. > Last one from me, I mean it. If it was money or timing, no hard feelings at all, thanks for having been here.

Tip-menu nudges

33. > Reminder that the menu is pinned and everything on it is priced up front, so nobody has to ask awkwardly.

34. > [Voice notes] are back on the menu this week. They're my favourite thing to make, honestly.

35. > If you've ever wanted something specific and didn't know how to ask: the menu exists for exactly that.

Custom-content invitations

36. > I've got [two] custom slots open for [next week]. Tell me the idea first and I'll be honest about whether it's my thing.

37. > Taking custom requests again. Paid in full up front, agreed turnaround, and I'll say no to anything outside what I do. That's how it stays fun.

Spanish-language

38. > ¡Hola! Acabo de subir algo nuevo y quería que lo vieras tú primero. Está en tus mensajes. Dime qué te parece.

39. > Llevo un tiempo sin saber de ti y me acordé. ¿Todo bien por allá? Cuéntame qué has estado haciendo.

40. > Tengo un pack nuevo a precio especial hasta el [domingo]. Después vuelve al precio normal, sin trucos. ¿Te lo mando?

The three-step PPV sequence: tease, drop, last call

Most single-send campaigns underperform because one message has to do three jobs at once. Split it:

1. Tease (the day before). No price, no lock. One sentence about what is coming and one question. Its only job is to make the next message an expected arrival rather than an interruption.
2. Drop (the next day, when you can answer replies). The locked message with an accurate description and a clear price. Be present for the hour after it lands: the replies are where the sales actually happen.
3. Last call (24 to 48 hours later, to non-openers only). Short, no guilt: "This one's still sitting in your messages if you want it." If your account cannot filter to non-openers, skip the last call rather than sending it to buyers.

Treat that timing as a starting point, not a rule. Shift it to match when your audience is awake, and change one interval at a time so you can tell what moved. Pricing across the sequence is its own decision: the PPV pricing playbook covers ladders and bundles, and the tip menu guide covers the flat-price alternative.

How do you know you're sending too many?

You read your own data, because no public benchmark exists to compare against. Four signals, in order of reliability:

• Unsubscribes clustering after sends. If cancellations bunch up a day or two after your messages, that is your answer.
• Purchases per send falling while sends rise. Revenue can stay flat while each message earns less: fatigue, the slow version of the problem.
• Reply rate dropping. Conversations go quiet before the money does.
• Your own dread. If you are sending because it is Tuesday rather than because something exists, subscribers can tell.

The fix is rarely "send less" across the board. It is: same number, right segments, and at least one send in three that asks for nothing.

Ethics and compliance: what you can and can't promise

Three lines you do not cross, and all three are commercial as much as ethical.

1. Describe locked content accurately. The FTC's baseline for any advertising claim is that it "must be truthful and non-deceptive" and that the advertiser has "evidence to back up their claims", with a claim counting as deceptive when it is likely to mislead a reasonable person about something material to the purchase. A locked message is an advertising claim.
2. Honour your urgency. If a bundle ends Sunday, it ends Sunday. A deadline you quietly extend teaches people that your deadlines are decorative, and after two rounds nobody moves for one again.
3. Remember the money is reversible. A buyer who feels misled requests a refund or disputes the charge with their bank, and OnlyFans' fee is calculated as 20% of the total fan payment on the way in. A sale that reverses cost you the content, the send and the relationship.

Who writes these when you have chatters?

You do, or at least you write the voice they work from. A chatter is a person who replies to subscriber messages on a creator's behalf, and under OnlyFans' terms the account and everything sent from it stays your responsibility. That makes three things non-negotiable: a written voice guide (how you talk, what you never say, your pronouns and how you handle being asked about them), an approval step for any new mass-message template before it goes out, and a sample you actually read from real conversations each week. How OnlyFans chatters work goes into what to ask for and what to refuse. The same guide should cover your welcome message, since that is the first thing anyone receives in your name.

Trans-specific: keep the invasive-question bait out

The fastest way to fill your inbox with questions you do not want is to write messages that invite them. Some specifics:

• Do not use your body or transition as the tease. "Guess what's changed" hands people a script for interrogating you. Sell the content: a new set, the full video, something you filmed today.
• Keep fetish-category language out of your own copy, even though some fans search it. It sets the register for every reply afterwards, and you will be arguing with it for months.
• Put an affirming line where new people see it. "I go by [she/her] and I'm easy about most things but not that one" costs nothing and pre-empts a lot.
• Keep two or three boundary lines saved and paste them unsoftened: "I don't answer medical questions." "That one's not up for discussion. Anything else, ask away."
• Assume the platform will not help. GLAAD's 2026 Social Media Safety Index scores every major social platform below 60 out of 100 on LGBTQ safety, topping out at TikTok on 56. Your messaging rules are the moderation you actually control.

None of that means hiding. Plenty of creators put it front and centre and do well. It means the framing is yours to choose deliberately, not something your copy decides by accident.

If you'd rather not send these yourself

Bunny Agency, which runs this site, does 24/7 chatting and campaign sending against a creator-approved voice guide and keeps a dedicated team for trans and non-binary creators; the model is a published 25%–50% revenue share, no upfront fee, no long-term contract, and OnlyFans still pays out to your own account. It is worth it only if the hours it gives back are hours you were losing. The break-even calculator and the service list will tell you faster than a call will.

Either way, write the first twenty yourself. The scripts that work are the ones in your own voice, and you cannot delegate a voice you have not yet found.