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OnlyFans Welcome Message: 25 Examples You Can Copy (and Why They Work)

By the Bunny Agency trans creator team · Updated · 12 min read

Quick answer

An OnlyFans welcome message should do five things in under about 80 words: thank the new subscriber, say what you post and how often, ask one easy question, make one low-friction offer, and state a boundary. Write it in your own voice, describe any locked content accurately, and set it as the automatic message new subscribers receive. No reliable public data exists on which wording converts best, so change one thing at a time and read your own statistics.

Key takeaways

  • A welcome message has five jobs: thank the subscriber, set expectations, start a conversation, make one low-friction offer, and state a boundary. Anything else is padding.
  • OnlyFans' fee is 20% of the total fan payment under its Terms of Service, so a $10 welcome unlock pays you $8 before anything else.
  • No reliable public data exists on OnlyFans welcome-message reply or conversion rates; every percentage quoted in creator blogs is invented, so your own statistics are the only valid benchmark.
  • Locked content has to be described accurately: the FTC's baseline for any advertising claim is that it be truthful and non-deceptive and backed by evidence, and a fan who feels misled can ask for a refund or dispute the charge with their bank.
  • Whether to mention being trans in a welcome message is the creator's call alone, and all three options (front and centre, one matter-of-fact clause, or nothing at all) are legitimate choices with different trade-offs.
  • A welcome message is an automatic message sent to every new subscriber; the exact setting moves between interface updates, so find it in your own account rather than following a menu path copied from an article.

What should an OnlyFans welcome message do?

Five things, in this order: thank, set expectations, start a conversation, make one low-friction offer, state a boundary. A message that does all five in four lines beats a beautiful paragraph that does one.

Here is the formula, with what each part is actually for:

  1. Thank them by name if you have it. It is the price of the read. One line.
  2. Set expectations. What you post, roughly how often, and how you handle messages. This is the single cheapest way to prevent "this isn't what I paid for" refund requests, because a subscriber who knows what is coming rarely feels tricked.
  3. Ask one question. Not "how are you". Something with a two-word answer: what to call them, which of two things they want first, what time zone they are in. A subscriber who replies once is a subscriber you can message again without it feeling cold.
  4. One low-friction offer. One. A free clip, a small unlock, or a pointer to your tip menu. Two offers in a welcome message read as a funnel.
  5. One boundary. Said kindly and early, before anyone has had a chance to push.

That sequence is the same logic the rest of your funnel runs on, and it belongs inside the broader marketing strategy for trans creators rather than being treated as a standalone trick. The welcome message is where traffic you paid for in time and effort either becomes a conversation or goes quiet.

One honest caveat before the templates: there is no reliable public data on how welcome messages perform. OnlyFans does not publish reply or unlock rates, no independent study measures them, and any blog quoting "welcome messages convert at X%" made the number up. Treat everything below as a starting point to test, not a benchmark.

25 OnlyFans welcome message examples you can copy and paste

Swap anything in [brackets]. Read each one out loud before you use it. If it does not sound like you, it will not sound like you to a subscriber either.

1.

Hey [name], thank you for subscribing, genuinely. I post [3-4 times a week] and I answer my own messages, so this is me typing. What should I call you?

2.

You're in. Here's the deal: new content [Mondays and Thursdays], full-length stuff in your inbox, and I actually reply. Tell me one thing you want to see more of and I'll keep it in mind when I film this week.

3.

Thanks for being here. I've put something in your messages already: no charge, just a hello. Two quick things: I don't do meet-ups, and I'm slow to reply on [weekends]. Everything else, ask away.

Free page

4.

Welcome in! The page is free, the messages are where the good stuff lives. New posts [most days]. What kind of content made you hit subscribe?

5.

Hi [name], thanks for following. Free page, so here's how it works: the feed is the preview, the full sets go out in messages. I'm [name], [city], and I read everything sent to me. Say hi back?

6.

Hey! Glad you're here. I'll be honest, I post a lot, so mute me if I'm too much. Before you do: which do you want first, [option A] or [option B]?

Free-trial subscriber

7.

Thanks for taking the trial, [name]. No pressure at all: have a look around, the feed goes back [a few months]. If you want something specific while you're here, just ask.

8.

You're on the free trial, which means you get [X days] of everything. I'd rather you enjoy it than feel sold to, so: what are you hoping to find on here?

Returning or resubscribed fan

9.

[Name]! You're back. I noticed. Lots has changed since [last time]. Want me to point you at what you missed, or do you want to just scroll?

10.

Welcome back, you. Resubscribing means more to me than a new sub does, honestly. Same rules as before, more content than before. What have you been up to?

Faceless or anonymous creator

11.

Hi, thanks for subscribing. Quick note so we start clean: I don't show my face and I don't do video calls. Everything else on my page is as real as it gets. What should I call you?

12.

Hey [name]. You'll notice you never see my face. That's on purpose and it's permanent, so please don't ask. What you will get is [new sets weekly] and someone who actually answers messages. Deal?

Girl-next-door or boy-next-door tone

13.

Hiii, thank you so much for subscribing! I'm [name], I'm [23], and I'm probably in bed with my laptop right now. What's your name? I like knowing who I'm talking to.

14.

Hey you. Okay, real talk: I'm new-ish at this and I'd rather make content people actually asked for. So tell me what you'd like to see and I'll try it. Also, coffee or tea? Important question.

Luxe tone

15.

Welcome. I keep this page small and I keep it good: [two sets a week], nothing recycled, nothing rushed. If you want something made specifically for you, the menu is pinned. What's your name?

16.

Thank you for subscribing, [name]. I'm selective about what goes on here and about who I spend time talking to, so make an impression. Tell me something about yourself that isn't boring.

Playful tone

17.

Congratulations, you have successfully subscribed and unlocked: me, being ridiculous, [four times a week]. Terms and conditions: you have to tell me your name. That's the whole contract.

18.

New sub! Hi! I'm going to be annoying for exactly one message and then I'll behave. Quick poll: [option A] or [option B]? Your answer decides what I film tonight.

Alt tone

19.

Hey. Thanks for subbing. I post [new sets weekly], I'm usually around late, and I don't do the fake-girlfriend thing. I'd rather just talk. What are you listening to?

Non-nude and personality pages

20.

Hi [name], thanks for being here. Fair warning in case you missed it on the way in: my page is [non-nude / suggestive but never explicit]. It's [outfits, photosets and a lot of talking]. Still want in? Good. What should I call you?

21.

Welcome! This page is more "hang out with me" than anything else: [gym content, behind-the-scenes, unfiltered rambling]. If you're here for that, we're going to get on. What brought you over?

Non-binary creators

22.

Hey, thanks for subscribing. I'm [name], I use [they/them], and getting that right is the quickest way into my good books. I post [twice a week] and I reply to people who talk to me like a person. What's your name?

23.

Welcome in. Two things about me: I'm [non-binary], and I make [the kind of content] you won't find on a hundred other pages. That's the whole pitch. Tell me what you're into and I'll tell you if it's my thing.

Spanish-speaking audience

24.

¡Hola, [nombre]! Gracias por suscribirte, de verdad. Subo contenido nuevo [los lunes y jueves] y contesto los mensajes yo, así que cuéntame: ¿qué te gustaría ver primero?

25.

Te doy la bienvenida. Aquí las reglas son simples: no hago quedadas y no mando contenido personalizado gratis, pero todo lo demás se puede hablar. ¿Cómo te llamo?

Should you say you're trans in your welcome message?

Your call, nobody else's, and all three of these are legitimate. The question is only what you want the first thirty seconds to do.

Approach Swap-in line What it buys you What it costs
Front and centre "I'm a trans woman and everything on this page is me, unfiltered: that's the point of it." Filters hard and fast; attracts people who came looking specifically for you Puts the topic on the table before you know who you are talking to, which invites the invasive minority to lead with it
Matter-of-fact "Trans, [city], posts [most days], answers my own messages." One true detail among several; no spotlight, no hiding Some subscribers will not register it, so it may come up again later
Not at all (say nothing: let your bio and content do the filtering) Keeps the first message about your content and your terms You decide the timing, but you will still need an answer ready for when it comes up

Whichever you pick, write the decision down. If anyone else ever messages on your behalf, that note is what stops them improvising; more on that in what OnlyFans chatters actually do. And if the same line is doing double duty on your profile, keep it consistent with your bio and name, so subscribers are not meeting two different people.

Worth knowing what the environment around you looks like: GLAAD's 2026 Social Media Safety Index scores every major platform below 60 out of 100 on LGBTQ safety, topping out at TikTok on 56 and bottoming out at X on 29. The invasive questions are not your fault and they are not rare. A boundary line in the welcome message is not being difficult. It is doing the moderation nobody else is doing for you.

A boundaries line bank

Firm and kind at the same time. Pick one or two; a wall of rules is its own kind of red flag.

  • "I don't do meet-ups; everything I do lives on this page."
  • "I don't send free customs, but the menu is pinned and everything on it is priced up front."
  • "I go by [she/her]. Getting that right is the fastest way to my good side."
  • "I don't answer questions about surgery or medical stuff. Loads of other things to talk about."
  • "Screenshots and reposts are a hard no and an instant block: not a warning, a block."
  • "I film most of [Tuesdays], so if I go quiet that's why. I always come back."
  • "You can ask me anything. I can also say no, and I will, without it being weird."

Should the welcome message include a PPV or a freebie?

Both work; the rule is the same either way: never describe locked content as something it is not. The FTC's baseline for any advertising claim is that it "must be truthful and non-deceptive" and that the advertiser has "evidence to back up their claims"; a claim is deceptive when it is likely to mislead a reasonable person about something material to the purchase.

The commercial argument points the same way:

  • A misled buyer reverses the sale. A refund request or a bank chargeback takes the money back out.
  • The fee is charged on the gross. OnlyFans' fee is 20% of the total fan payment, so a $10 unlock is $8 to you, and an unlock that triggers a dispute is worse than none.
  • You only get one first impression. A spender who felt tricked stops opening messages, so you lose every future sale, not one.

On a paid page, lead with a free photo or clip: they already paid at the door. On a free page, a low-priced, honestly labelled unlock is reasonable, because the message is the product: price it at the bottom of your range and treat it as an introduction. The PPV pricing playbook covers the ladder above it, and the tip menu guide covers what to point at if you would rather not lock anything at all.

How do you set an automatic welcome message?

OnlyFans lets you save a message that is sent automatically to every new subscriber. Do it like this:

  1. Open your own account's messaging settings and look for the automatic or welcome message option. Do not follow a menu path from an article: the interface moves, and stale instructions waste more time than looking does.
  2. Paste your text with the brackets filled in for anything that never changes; leave [name] only if the field genuinely personalises.
  3. Save separate versions if your account supports it. Paid-page and free-trial greetings do different jobs.
  4. Test it on yourself. Ask a friend to subscribe and read what actually arrives on a phone screen.
  5. Re-read it monthly. Welcome messages rot: they name content you no longer make and days you no longer post.

Under OnlyFans' terms the account is yours and you stay responsible for it, including for messages sent from it by anyone else. An automated greeting is still a message you sent.

What should the first week look like?

A welcome message is the start of a sequence, not a one-off. This is a starting point to test, not a law:

Day Goal What to send
Day 0 Thank, set expectations, one question The welcome message
Day 1 Get a reply Answer what they said; if silent, one short, low-stakes question
Day 2 Show the page is alive Feed post only: no DM
Day 3 First soft offer Tease a new set, then a small unlock for anyone who engaged
Day 4 Listen A poll or a two-option question
Day 5 Give, ask nothing A free clip or photo to everyone who replied
Day 6 Second offer, different shape A bundle, or a nudge toward the tip menu
Day 7 Read the numbers No message: review who replied, who bought, who went quiet

From day eight onward you are in ordinary campaign territory, which is what mass message ideas and follow-up scripts are for.

How do you test a welcome message?

Change one thing at a time and let it run long enough to mean something. Rewrite the greeting, the offer and the question at once and you learn nothing about any of them.

  • Pick one variable: the question, the offer, the length, or the boundary line.
  • Run it across enough new subscribers to matter, not a weekend. At five new subscribers a week, a fortnight is not a test.
  • Judge it on replies, not vibes. Unlock revenue mostly shows up later in the week.
  • Read your own statistics, the only honest scoreboard, because no public benchmark exists.
  • Keep the old copy. Half the time the previous version was better.

Five mistakes that kill a welcome message

  1. The wall of text. Six paragraphs about your schedule, boundaries, tip menu and life story. It gets skimmed, and the question at the bottom never gets answered.
  2. The instant hard sell. A locked $30 message as the first thing anyone sees. On a paid page that is a bait-and-switch; on a free page it is an ad.
  3. The generic mass-feel. No name, no question, nothing that could not have gone to ten thousand people. Read like a broadcast, get treated like one.
  4. The broken promise. "I reply within an hour" is a commitment you will break by Thursday. Promise what is true on your worst week.
  5. Pretending the automation is live. "I'm typing this just for you" is a small lie that surfaces the moment two subscribers compare notes.

When it makes sense to hand this over

Bunny Agency, the agency behind this site, runs 24/7 chatting against a creator-approved voice guide and has a dedicated team for trans and non-binary creators; it works on a revenue share published at 25%–50%, with no upfront fees, no long-term contract, and payouts still going to your own account. Whether that is worth a cut depends entirely on how much of the messaging you actually want to stop doing yourself. The break-even calculator answers that faster than a sales call, and what's included is worth reading before you talk to anyone, us included.

Write your own welcome message first, either way. You cannot hand over a voice you have not defined.

Frequently asked questions

What should I say in my OnlyFans welcome message?

Thank them, tell them what you post and roughly how often, ask one question that takes three seconds to answer, make one small offer, and state one boundary. That order matters: the thank-you earns the read, the expectations stop refund requests, the question opens a conversation, and the boundary saves you an argument later. Keep the whole thing under about 80 words and write it the way you actually talk.

Should my welcome message include a PPV?

It can, but keep it cheap and describe it honestly. A high-priced locked message as the first thing a new subscriber sees reads as a sales funnel rather than a page, and on a paid page they have already paid you once. A better pattern is a free photo or clip in the welcome message and a paid offer on day three, once they have replied. Test both on your own page.

How long should a welcome message be?

Short enough to read on a phone without scrolling: roughly 40 to 80 words, or three or four lines. Long welcome messages get skimmed and the question at the end, which is the part that actually starts a conversation, gets missed. If you need to say more, say it across the first week instead of in one block. There is no official OnlyFans limit that makes 80 words correct; it is simply what people read.

Should I mention that I'm trans in my welcome message?

That is entirely your call, and all three options work. Front and centre attracts people who specifically want you and filters out everyone else. One matter-of-fact clause keeps it as one true detail among several. Saying nothing keeps the message about your content and leaves the topic for whenever you choose. Decide in advance, put the decision in writing, and make sure anyone messaging on your behalf follows it.

How do I set an automatic welcome message on OnlyFans?

OnlyFans lets you save a message that is sent automatically to every new subscriber, configured from your account's messaging settings. The exact wording and position of that setting changes between interface updates, so open your own account and look for the automatic or welcome message option rather than trusting a menu path from an article. Send yourself a test subscription or ask a friend to subscribe, then read what actually arrives.

Sources

  1. Terms of Service (20% fee; creator responsibility for the account) — OnlyFans, 2026
  2. Advertising FAQ's: A Guide for Small Business — U.S. Federal Trade Commission, 2026
  3. Social Media Safety Index and Platform Scorecard — GLAAD, 2026

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